Overseas brands → Japanese creators
Japan will not find you.
A creator can.
BrandPort is a marketplace where Japanese creators pick the products they actually want, show them on Instagram and TikTok, and get paid when they sell. You list for free and pay only on sales.
- Listing
- Free
- Matching
- Free
- Fixed fees
- None
- You pay
- Commission, on sales only
Why this way
Entering a new country usually means paying first and hoping later.
Ads, agencies and local distributors all ask for money before you know whether anyone in Japan wants the product.
On BrandPort the order is reversed. A creator has to choose your product first, because they are the one putting their name and audience behind it. Their reward depends on a sale, so does ours, and so does your cost.
How it works
Five steps, from listing to first sale.
- 01
List
Create a brand page and add products. Set the commission rate and the maximum discount for each one.
- 02
Match
Japanese creators browse and apply to the products they want. You can also search creators and invite them.
- 03
Send
Once you approve a match, the creator receives the product free or at a special discount.
- 04
Post
The creator shows it on Instagram or TikTok, with a link that is theirs alone.
- 05
Earn
When a purchase comes through that link, the commission is calculated per unit sold.
Terms
Money moves only when a product does.
There is no subscription, no listing fee and no matching fee. The commission is the only charge, and you decide the rate.
Commission on each sale
- You set the commission rate for each product.
- You set the maximum discount a creator can receive.
- Creators earn by unit sold, through their own link.
- Discounts scale with the creator's follower count, within your cap.
Who it is for
We begin with fashion and accessories.
Clothing, bags, jewellery, eyewear, small goods: products that look good in a short video and that a creator is glad to wear. If your brand is from outside Japan and has no Japanese presence yet, that is exactly the starting point.
The long-term plan is a marketplace where companies and creators anywhere can trade across borders. Japan is where we start.
Questions
What brands usually ask.
Do I pay anything to join?
No. Registration, listing and matching are free. BrandPort earns only when a product sells, from the commission you set.
How is the commission split?
You set the commission rate on each product. That commission is shared 70% to the creator and 30% to BrandPort.
Can I control the discount creators get?
Yes. You set the upper limit. Within it, the discount a creator receives scales with their follower count, so larger audiences get a better price, never beyond your cap.
How are sales tracked and paid out?
Each creator posts with a dedicated link. In this early phase, tracking and commission calculation are handled by our team by hand, which lets us keep the process simple and accurate while we learn.
How do products get to Japan?
Shipping and customs arrangements are still being finalised. Tell us your setup when you get in touch and we will plan it with you.
Which brands are you looking for first?
Fashion and accessories brands from outside Japan. We plan to widen the range of categories and countries later.
Contact
Tell us about your brand.
We are onboarding our first overseas brands. Send a few lines and we will walk through how it would work for your products.